How to find your brand’s most attractive customers using predictive analytics. Upon completing this class, students will know how predictive analytics can be used to find a brand’s most attractive customers. Class content includes logistic regression, Hierarchical Bayes, and Latent class modeling. Students will learn how these techniques are used, the implications for questionnaire design and will review examples of related output and reporting. Attendees should have a solid foundation in basic statistics prior to taking this class.
Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!
In-Depth Training – Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.