The former head of ideation at Bank of America is also a world champion joggler (juggling while jogging). In this session, he will teach the entire audience how to juggle (literally!) as they learn to apply a new approach to data analysis. Ferman follows the principles of front-end innovation to identify new product/service concepts and applies them to the development of key insights in three steps: explore, ideate, evaluate. Didn’t think you could learn to juggle? Afraid of new methods? Prepare to surprise yourself.