Want to feel empowered to think critically and to call "caution" when you suspect a conclusion could be faulty? This session will inspire analysts and decision makers to learn more about rigorous and scientifically-sound analytical thinking. Data only tell us part of the story. When a metric is up by a few points, how do we know it's truly "improved"? Be prepared to think about stats, but don't worry — she did all the math for you already.