Depending on which study you read, 50 percent or more of the sales cycle now takes place in the marketing funnel. And where the nature of a sale has changed, research needs to change as a result. In this session, you’ll gain knowledge about a set of inexpensive (and, in some cases, free!) tools and best practices to handle this shift. Understand the marketing funnel that proceeds the sales funnel in order to produce complete studies that look at the buyer's journey from end-to-end.