Every new technology is promoted with inflated claims of “innovation” as providers desperately seek a niche that can make their product or service stand out. Early adopters are often unwitting guinea pigs to this market evolution. Henning (a repentant former technology provider!) will share the results of recent research from the Marketing Research International Institute (MRII) and others concerning the adoption rates of emerging technologies. Additionally, he will share qualitative findings on practical, real-world lessons with regard to what’s working and what’s not working quite as well. Learn from others’ painful experiences so that you can determine what emerging methodologies are right for your organization.
We’re interested in your experience with different research techniques — which might have earned you a promotion, which might have gotten you into trouble. Please take our survey to let us know about your experiences. Then join me at CRC to see the results!
– Jeffrey Henning, PRC