This session equips researchers with the mindset and tools to create a Test & Learn culture within their organizations. Set against the backdrop of established ways of working, we explore how an agile approach to research aligns with practical ways to be more responsive to the needs of the most important stakeholder: the customer. Research leaders can use a better understanding of this mindset to increase the influence and impact of research on their business.
Attendees will learn how:
1. a Test & Learn approach can reduce the time, risk and, cost in answering business questions.
2. to create an environment where teams are empowered to drive innovation through an agile research framework.
3. customer first thinking enables impactful research for addressing product, marketing, and innovation challenges.