IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

YOU'RE BORING ME | How Story Structure Keeps People From Tuning Out

Years ago, Google’s motto was ‘Don’t be evil.’ Researchers should riff off this concept and adopt the motto ‘Don’t be boring.’

In 2018, David Intrator, Chief Meaning Officer at RTi delivered a compelling presentation entitled “What Does It All Mean? Research Storytelling for Turbulent Times.” This year, he’ll go deeper into the secrets of effective storytelling.

The key? It’s not what you think.

Story structure — not authenticity — is what actually keeps audiences engaged. It’s story structure that delivers the emotion.

This critical storytelling concept will be illustrated with real world examples across a variety of media. Attendees will leave with a better understanding of how to structure a research story that keeps people involved every step of the way.

Key Takeaways

  • Why story structure is the key to emotional punch and audience engagement
  • How to structure a compelling research story
  • Different structures for different types of impact

 

Speaker(s)

  • David Rothstein – RTi Research, Inc.

    CEO, RTi Research, Inc.

    David is the owner and CEO of RTi Research, a global, full service research company. Under David’s leadership, RTi — a winner of five consecutive Connecticut Top Workplace awards — turns data into meaning, into something that can be communicated simply and acted upon effectively throughout the corporate enterprise.

  • David Intrator – RTi Research, Inc..

    Chief Meaning Officer, RTi Research, Inc.

    David brings a wealth of real-world storytelling experience to the research industry. Harvard educated and Madison Avenue trained, he’s worked on both the creative and strategic sides of the communications business in the US and abroad. David works with RTi’s research teams to synthesize research findings into stories that can be easily communicated and, more importantly, acted upon effectively. David offers a unique perspective on storytelling that will help you thrive in a word where success is increasingly dependent on the story you tell.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
1:30pm to 2:15pm EDT