IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

When the Past is Your Future: Harnessing Fearless Brand Identity to Reincarnate Classic Men’s Style

We had a passion but we also had a problem. What to do when your business idea just happens to be situated in a rapidly dying industry?

We faced this challenge when trying to get the Gentleman’s Gazette off the ground. How did we not only succeed but become a dominant player in that market?

We united the passionate people who remained in that industry to fill an unmet need. We provided something universally craved by all people — a sense of community and belonging.

There’s power in owning your marketing, in claiming a radical brand identity. Join us and we’ll take you along on our journey to revive — and thrive — in the world of men’s classic style.

 

Speaker(s)

  • Teresa Schneider — Gentleman's Gazette

    CMO, Gentleman's Gazette

    Along with her husband Sven, Teresa founded the Gentleman’s Gazette. Together, they have nurtured it to become a dominant player in the classic men’s style market. Millions of men around the world read, watch their videos, and buy their classic men’s accessories from Fort Belvedere, their exclusive brand.

     

  • Sven Raphael Schneider — Gentleman's Gazette

    CEO, Gentleman's Gazette

    In 2010, Sven Raphael Schneider was an unemployed lawyer and recent immigrant to the US with a passion for classic men’s fashion. Along with his wife Teresa, Raphael founded the Gentleman’s Gazette that year with every intention of turning it into . . . a nice hobby.

    Nine years later, Teresa and Raphael have nurtured the Gentleman’s Gazette to be a dominant player in the classic men’s style market with millions of men around the world reading and watching videos and buying their classic men’s accessories from Fort Belvedere, their exclusive brand.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Tuesday, Oct. 22, 2019
4:15pm to 5:15pm EDT