When the Past is Your Future: Harnessing Fearless Brand Identity to Reincarnate Classic Men’s Style
We had a passion but we also had a problem. What to do when your business idea just happens to be situated in a rapidly dying industry?
We faced this challenge when trying to get the Gentleman’s Gazette off the ground. How did we not only succeed but become a dominant player in that market?
We united the passionate people who remained in that industry to fill an unmet need. We provided something universally craved by all people — a sense of community and belonging.
There’s power in owning your marketing, in claiming a radical brand identity. Join us and we’ll take you along on our journey to revive — and thrive — in the world of men’s classic style.
Speaker(s)
Tuesday, Oct. 22, 2019
4:15pm to 5:15pm EDT