Turning Digital Disruption to Advantage: How Microsoft is leveraging AI based Insights for Success
In a marketing ecosystem with too many data points and too little time to move, multiple AI technologies are beginning to show the way.
Technologies like machine learning, machine perception, computer vision, natural language processing and others are helping marketers tap massive data sets at high speeds to make smarter, more holistic decisions in real time.
What does this mean for you? What is the data available to you today? What kind of insights do you need, and how fast? Where are the uses cases of AI in your current set up?
You’ll find answers, or at least several starting points, in the session ‘Digital Disruption to Advantage: ‘How Microsoft is leveraging AI-based Insights for Success’ by Anne Sedgwick from Microsoft and Anil Damodaran from Course5 Intelligence and on October 23, 2019, 4:35 PM to 5:20 PM EDT.
This session will help you think about how you can:
- Tap your customer data (attitudinal, behavioral, and biometric) from past ad campaigns to inform and optimize your new Ad campaigns
- Get actionable recommendations on creative design optimization, media planning, and dynamic trafficking of ads
- Identify where AI can and cannot help, and where human judgment is paramount
- Find insights using new data and technologies that can replace or augment traditional market research, saving research time and cost
