IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

The 2020 Agile Qual Playbook: Move Fast, Work Smart, and Deliver Value

If qualitative research is so useful, why don’t more people use it? Qualitative research delivers unparalleled insight into consumer preferences, beliefs, and attitudes. However, it represents less than 15 percent of research projects conducted in the US. Why? Because historically, qualitative research is slow and laborious.

With a bevy of new solutions including mobile focus groups, text analytics, and computer vision, qualitative research can become a researcher’s best solution for delivering meaningful insights and business value.

Join this session for a fast-paced discussion of the new wave of tools, case studies, and practical advice for incorporating qual into your research playbook.

 

Speaker(s)

  • Rick Kelly – Fuel Cycle

    VP of Product, Fuel Cycle

    As vice president of Client Services, Rick has spent most of his career in the market research industry, working closely with clients and operations teams to ensure that client needs are met. He has published articles on market research methods and delivered presentations at the MRA, PAPOR, and AAPOR, among others. His research interests center around using new technology to capture data.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
1:45pm to 2:30pm EDT