If qualitative research is so useful, why don’t more people use it? Qualitative research delivers unparalleled insight into consumer preferences, beliefs, and attitudes. However, it represents less than 15 percent of research projects conducted in the US. Why? Because historically, qualitative research is slow and laborious.
With a bevy of new solutions including mobile focus groups, text analytics, and computer vision, qualitative research can become a researcher’s best solution for delivering meaningful insights and business value.
Join this session for a fast-paced discussion of the new wave of tools, case studies, and practical advice for incorporating qual into your research playbook.