Going Beyond ROI – Elevating Research Impact with Online Communities
Using case studies from the past five years, Cox Automotive, the global automotive technology company, with 20+ brands, including Autotrader, Kelley Blue Book and Manheim, shares how they go beyond the dollars and cents to show the value of the investment in MarketVision’s online research communities. The presentation will include examples of driving change, building trust in research, and elevating the insights position across the organization.
Speaker(s)
Thursday, Oct. 24, 2019
1:30pm to 2:15pm EDT