IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Going Beyond ROI – Elevating Research Impact with Online Communities

Using case studies from the past five years, Cox Automotive, the global automotive technology company, with 20+ brands, including Autotrader, Kelley Blue Book and Manheim, shares how they go beyond the dollars and cents to show the value of the investment in MarketVision’s online research communities. The presentation will include examples of driving change, building trust in research, and elevating the insights position across the organization.

Speaker(s)

  • Linda Lutz – Cox Automotive

    Associate Research Manager, Cox Automotive, Cox Automotive

    With more than 15 years of market research experience, Linda has spent time on both supplier- and client-side research. In her current role, Linda manages all market research online communities for Cox Automotive — two B2B communities and one consumer community — and also helps support custom product-related research. Prior to joining Cox Automotive, Linda supported mission and VOC-related research at the American Cancer Society. She started her career and love for research on the supplier side at Harris Interactive.

     

  • Colleen Hennegan – MarketVision Research

    Vice President, MarketVision Research

    As leader of the online community practice for MarketVision, Colleen combines her research and innovation expertise to craft designs and techniques to deliver insights that move businesses forward. She and her team serve consumer, health care, and business-to-business clients and respondents. She has more than 30 years of experience in marketing, marketing research, and ideation with leadership positions at Ipsos, Eureka Ranch, CET (Greater Cincinnati’s Public Media Organization), and The HoneyBaked Ham Company.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
1:30pm to 2:15pm EDT