Imagine a flat, calm pond. Then someone throws a pebble; the surface of the water breaks and then it ripples.
This metaphor illustrates the findings from a multiphased exploration around the topic of disruption, comparing what the trend means to consumers and how researchers are considering it and acting on it within their businesses.
While not many brands will be the pebble, all brands have the opportunity to “ride the ripples” as consumer expectations shift and radiate from the initial disruption.
In this session, Whirlpool and 20|20 will dive into the findings from a study and share best practices for using research to capitalize on disruptions large and small.
- Learn the disconnect between consumers’ current behavior and their desire for new, disruptive ideas and technologies
- Explore how a variety of approaches and unique thinking about consumer touchpoints can help your brand stay ahead
- With firsthand stories and case studies from Whirlpool’s consumer insights, you’ll walk away with an understanding of how your brand can use a mix of methodologies, targeted explorations, and more frequent check-ins to stay ahead of changing consumer expectations and ride the ripples of disruption to drive growth