IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Predicting Future Growth of Trends & Brands – Is It Magic?

As a marketer, entrepreneur, or insights leader, prioritizing where to “place your bets” for the future is one of the most important decisions you will make.

Anticipating when, how fast, and why trends, brands, and customer needs will grow is critical. Yet, somehow, AI and predictive analytics best practices only model past or current behavior.

In this workshop, you will learn a breakthrough technique to help you predict and size the market forces most likely to impact your business months and years from today.

It’s not magic, but it’s close.

Join us for an informative and interactive demonstration of how Huunu Futures works, by examining a case study of one client’s experience.

Key Takeaways

  • You will be introduced to HUUNU, a validated prediction market game and analytic platform that marries System 1 + 2 methods with global speed and scale. HUUNU Futures is an efficient and accurate way to size “Jobs” and identify market gaps with the greatest opportunity
  • Learn how traditional predictive analytics approaches report the past, while HUUNU Futures helps marketers, innovators, and insights leaders anticipate when, how fast, and why trends, customer needs, and brands will grow.

 

Speaker(s)

  • Eli Fish – Campbell's

    Manager-Consumer Insights, Campbell's

    Eli has worked in a variety of increasingly demanding roles at Campbell’s for more than three years. Previously, he managed a variety of qual and quant projects at KRC Research in Washington, DC and at Wakefield Research in Arlington, Virginia.

    After earning a bachelor’s in marketing from the University of Maryland, Eli graduated from the University of Wisconsin’s MBA in Marketing Research program.

     

  • John Barrett – Consensus Point

    Vice President, Consensus Point

    John has more than 20 years of successful client service and business development experience at companies such as IRI, Pepsi, and Nielsen. His research experience cuts across multiple verticals including CPG, telecom, hospitality, pharmaceuticals, and consumer durables. At Consensus Point, John works with marketing research and enterprise clients to design and implement prediction market solutions, which drive maximum value and relevance. John received his undergraduate degree in Business Administration from Northeastern University in Boston and has done master’s work at Rutgers.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
3:40pm to 4:25pm EDT