The Power of Self-Moderated Peer-to-Peer Discussions
Deeper sharing. Surpising twists. New insights.
Sound good?
These results and more can occur when you remove the moderator from the equation in discussion groups.
Consumer-to-consumer discussions can yield unparalleled empathy and achieve fresh, genuine insights in an enviroment more like a book club than a traditional research group. Learn from this case study how this innovative approach has worked with sensitive topics like Alzheimer’s and how it can work for your next project, too.
Key Takeaways
- The great value of gathering unfiltered, natural language from highly engaged participants
- How unmoderated discussions, consumer-to-consumer can be particularly enlightening with sensitive topics — let’s talk about sex!
- Important ‘gotchas’ to watch out for as well as best practices for unmoderated research
Speaker(s)
Wednesday, Oct. 23, 2019
3:40pm to 4:25pm EDT