Deeper sharing. Surpising twists. New insights.
These results and more can occur when you remove the moderator from the equation in discussion groups.
Consumer-to-consumer discussions can yield unparalleled empathy and achieve fresh, genuine insights in an enviroment more like a book club than a traditional research group. Learn from this case study how this innovative approach has worked with sensitive topics like Alzheimer’s and how it can work for your next project, too.
- The great value of gathering unfiltered, natural language from highly engaged participants
- How unmoderated discussions, consumer-to-consumer can be particularly enlightening with sensitive topics — let’s talk about sex!
- Important ‘gotchas’ to watch out for as well as best practices for unmoderated research