IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

LOL 101: The Art & Science of Getting a Laugh

“Be funny!”

It’s easier said than done. But humor is key to engaging kids of all ages and across all types of content.

Learn how CMB and the Disney Channel developed a breakthrough understanding of humor to boost kids  engagement.

Content creators, this is a behind-the-curtain look at how science can be infused into the art of making great comedy. Don’t miss this invaluable case study that can inform your organization, also, when faced with deciphering complex emotions and translating them into actionable insights.

 

Speaker(s)

  • Lisa Dracolakis – Disney Channels Worldwide

    Executive Director, Consumer Insights, Disney Channels Worldwide

    Lisa is Executive Director of Consumer Insights for Disney Channels Worldwide. She manages brand and content research, including pilot and series research, as well as broader strategic research projects. She and her team are responsible for projects that affect key business decisions across creative series development, strategy, marketing, franchise, and digital. Lisa began her research career in ratings analytics, having previously worked at Viacom and Discovery Networks. Lisa obtained her M.B.A. from the University of Southern California.

  • Erica Carranza – Chadwick Martin Bailey

    VP, Consumer Psychology, Chadwick Martin Bailey

    Erica has more than 10 years of experience leading market research for major brands across a range of categories, including clients such as Disney, Viacom, Mattel, Instagram, Prudential, and American Express. A Ph.D. social psychologist, Erica applies this expertise to give her clients a unique edge in understanding and engaging their target audiences. Erica has a B.A. from Wellesley College and a Ph.D. in psychology from Princeton University. Prior to CMB, she led insights research at American Express, where she was a recipient of the CMO Award for Achievement in Excellence.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
11:00am to 11:45am EDT