IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Solving for Online Grocery: Leveraging Passive Behavioral and In-The-Moment Attitudinal Data

The world of online grocery shopping continues to evolve. How do we wrap our heads around consumer behavior in this new world?

Kroger/84.51 set out to investigate online grocery shopping and to find answers to a set of challenging questions. How are consumers searching and building their baskets? Where and when do they shop? And what categories are they buying? What else are consumers doing while they shop and how do experiences across retailers compare?

By tracking observed digital behavior and triggering surveys during the shopping experience, Kroger shed light on this still-new phenomenon.

Key Takeaways

  • Unique insights on the topic of online grocery shopping, especially “basket building” and “cross-shopping”
  • How to transform consumer behavioral data to key metrics and to ultimately drive change and solve problems

      •  

Speaker(s)

  • Carl Van Ostrand – DISQO

    Vice President, Consumer Insights, DISQO

    Carl is VP, Consumer Insights for DISQO, an LA-based company that empowers clients with previously inaccessible behavioral and attitudinal data solutions. He develops new applications to help clients address needs using behavioral data. Carl has 15 years of professional experience in digital market research, working closely with clients while leading and executing projects. Carl’s career has spanned full service agencies, innovative research technology companies, and global panel companies.

  • Megan Copas — 84.51

    Director, Consumer Research

    Megan is Director, Consumer Research for 84.51, a wholly owned subsidiary of the Kroger Co.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
1:45pm to 2:30pm EDT