We are still human beings and nothing has really changed. Except, of course, that everything has changed — more precisely, technology has changed everything.
We are now at a crux where the Math Men — the owners of data and algorithms — are sitting around the same table as the Mad Men — the owners of the creative process.
Ongoing developments in machine learning, artificial intelligence, augmented reality, and virtual reality have fundamentally changed the way we both consume and create content, including advertising.
Although this technology is still in the early days, content creators are already using machine learning-based ‘robots’ to create everything from short screenplays and classic advertising spots to music videos and immersive retail experiences.
There has never been a more exciting time to explore how art and data science merge to create new meanings for the words creativity, automation, and personalization. Come and explore this intersection of art and science. Come and see what can happen when these beautiful worlds collide.