How a Service Design Culture Transformed Mastercard
What does service design have to do with how a customer experiences a product? And how does the correlation between service design and customers impact a business?
Over the last five years, Mastercard has transformed itself into a respected player in the digital product space. The catalyst? A cultural shift toward a service design mentality.
In addition to defining, designing, and building the digital product rails that deliver features and services to its customers, the company has established a collaborative internal-service-design model based on sequenced actions, underscored by holistic thinking, and legitimized by transparent information sharing.
This session will share case studies, key wins, and critical roadblocks . . . plus the solutions leveraged to overcome them. Learn from this journey and achieve change within your organization.
