IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

How To Create Your Ideal Clients

Psssst . . . we have a secret to share with you.

As the world of market research continues to shift, there’s a single key focus that every company should undertake — focus efforts on your ideal clients.

But here’s the thing about these ideal clients: they don’t just happen by accident. But you can create them.

This session will teach you how to rise above your current plateau and fuel growth, all in a way that feels true to your purpose and mission.

In fact, being more true to your business’s DNA is actually crucial to creating your ideal clients.

Join us and learn to:

  • Understand why your business may be struggling to break through to the next level
  • Define your essential value
  • Identify the key characteristics of your ideal customers
  • Define your customers’ ‘before and after’ state
  • Create a customer journey so that your ideal customers find you

The Workshop will unfold in two parts:

 

Speaker(s)

  • Steve August

    Founder & CEO, August & Wonder

    Steve is a sought-after business coach and serial entrepreneur with a number of successful exits to his name. He started in qualitative research with KDA Research in 2002 and presented at numerous QRCA and industry events. From 2006 until 2014, he was founder and CEO of Revelation, a market research software company that he took from idea stage to a multi-million dollar exit. He has taken a lap around the C-Suite and boardrooms in private equity-backed companies, serving as CEO, CMO, and Chief Innovation Officer of FocusVision until 2017.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Tuesday, Oct. 22, 2019
10:45am to 12:00pm EDT