As brands increasingly use sophisticated data collection methods to gain valuable customer insights, the pivotal role of Research Tech will take center stage.
TD Bank, one of Canada’s largest financial institutions, has embedded research into its technology to better connect with customers on a personal level. Like others in the banking sector, TD has inserted Research Tech into its marketing process in order to create authentic consumer experiences.
From using geofencing to engaging with revelers during one of the largest gay pride festivals in the world to using AI-integrated chatbots for qualitative interviews with customers, the bank will reveal how they’re winning over customers despite the attention FinTech is getting.
Hugh and Hui will divulge which brands are using technology to influence market research and which methods are capitalized to solve marketing problems. They will also explore how big organizations like TD use tech to create stellar customer success models.
They will additionally offer a preview into the future of Research Tech and the benefits of using a process that can deliver insights in as little as 24 hours as opposed to weeks.