IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Green Light: Accelerating Innovation Through A Sustainable Community

More than ever, brands benefit when viewed by consumers as champions of worthwhile causes. But these efforts must be genuine.

Committed to improving the lives of people around the world in a material way and understanding the surging interest in biodegradables, safer chemistries, and the circular economy, Eastman wanted to gain faster and deeper insights from consumers to inform its material innovations.

This session will detail how the company developed a research community of sustainability-minded US consumers that bolstered its material innovation pipeline and positioned the company as a thought leader.

Justin and Taylor will introduce you to a variety of approaches to using consumer touchpoints that can help your brand stay ahead. Gain insights into consumer trends across the food, apparel, electronics, and personal care industries. Learn to position yourself as a thought-leader within your organization and the industries you serve.

 

Speaker(s)

  • Justin Coates – Eastman Chemical Company

    Consumer Insights Leader, Eastman Chemical Company

    Justin is a Consumer and Retail Strategist who has spent a decade championing the voice of the consumer across the textile industry. He started his career at Cotton Incorporated in 2008 and was responsible for managing quantitative and qualitative research projects wherein hundreds of thousands of consumers were interviewed in the US, China, India, Europe, and Latin America. In addition, Justin synthesized his work into concise and compelling videos, infographics, and presentations that were delivered to leading brands, retailers, and manufacturers worldwide and featured in major industry publications such as WWD, Sourcing Journal, Robin Report, etc. Justin joined Eastman in 2017 to start a consumer insights function that would be responsible for championing the voice of the consumer across Eastman’s business. Justin holds a Master of Economics degree from North Carolina State University and a Bachelor of Arts degree in Political Science from High Point University.

     

  • Taylor Doolittle — Bellomy

    Research Manager, Bellomy

    As a Manager in the Social Research Group at Bellomy, Taylor is focused on helping brands stay ahead of the curve by listening to the true voice of the consumer. From building and managing online communities to analyzing social media conversation, she employs the most effective blend of tools and techniques to extract insights that drive innovation.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
11:15am to 12:00pm EDT