IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Big League Speed: Messaging Platforms Deliver Real-time Feedback on In-Stadium Experience

Never before have we been able to get feedback from people in real time like we can today. The popularity of messaging platforms has opened up new vistas in research that bring tremendous advantages over methods that ask people to remember their experiences afterward.

By engaging fans this way, Canucks Sports & Entertainment uncovers actionable insights that enhance both the fan experience and brand partnerships.

Key Takeaways

  • Use conversational technologies to recruit thousands of respondents across a broad range of demographics
  • Engage people during live events to more accurately measure sponsorship recall and help partners see more ROI
  • Use real-time insights to improve all aspects of the the fan experience, including theme nights, food and beverage, and in-stadium entertainment

 

Speaker(s)

  • Julia Morton – Rival Technologies

    Director of Customer Success, Rival Technologies

    Julia leads the customer success practice at Rival Technologies. In this role, she helps insight leaders from Fortune 500 brands adopt and maximize the value of emerging conversational research technologies. From recruitment for mobile agile communities to ongoing research projects, Julia plays a key role in delivering the best possible experience to Rival customers.

     

  • Brad Pennefather – Canucks Sports & Entertainment

    Vice President, Membership and Business Intelligence, Canucks Sports & Entertainment

    Brad Pennefather is vice president of membership and business intelligence at Canucks Sports & Entertainment, the premier sports and entertainment company that owns and operates the NHL’s Vancouver Canucks. In this role, Brad is responsible for fan experience, premium members, season ticket members, and business analytics.

    With more than 20 years of experience in consumer-facing organizations, Brad’s career includes positions in sales, marketing, operations, and finance. Prior to the Canucks, he held leadership roles at Labatt, Coca-Cola, and Anheuser-Busch InBev.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
2:25pm to 3:10pm MDT