Never before have we been able to get feedback from people in real time like we can today. The popularity of messaging platforms has opened up new vistas in research that bring tremendous advantages over methods that ask people to remember their experiences afterward.
By engaging fans this way, Canucks Sports & Entertainment uncovers actionable insights that enhance both the fan experience and brand partnerships.
- Use conversational technologies to recruit thousands of respondents across a broad range of demographics
- Engage people during live events to more accurately measure sponsorship recall and help partners see more ROI
- Use real-time insights to improve all aspects of the the fan experience, including theme nights, food and beverage, and in-stadium entertainment