The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now, it seems, we need to do more to stand above the fray and get noticed.
Join us as we tackle this challenge head-on! In this technique-sharing showcase, we’ll reveal how we use PR-worthy techniques - both internally and externally - to grab attention and give research legs.
We’ll share how we made a DCM media worthy with Morgan Richards from Cox Automotive, how we broadened the reach of a segmentation with an interactive website, and how we deepened the understanding of a new category with an entertaining podcast deliverable.