IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Giving Research Legs: PR-Worthy Techniques Anyone Can Use To Make Your Research Go Further

The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now, it seems, we need to do more to stand above the fray and get noticed. 

Join us as we tackle this challenge head-on! In this technique-sharing showcase, we’ll reveal how we use PR-worthy techniques - both internally and externally - to grab attention and give research legs. 

We’ll share how we made a DCM media worthy with Morgan Richards from Cox Automotive, how we broadened the reach of a segmentation with an interactive website, and how we deepened the understanding of a new category with an entertaining podcast deliverable.

 

Speaker(s)

  • Morgan Richards – Cox Automotive

    Sr. Research Manager, Cox Automotive

    Most of Morgan’s 17-year career has been spent as a corporate researcher focused on the automotive industry. The early part of his career started on the supplier side, learning the ropes at KS&R and LHK Partners. He joined Autotrader.com in 2006 and has remained with the company ever since. Morgan’s current position is at Cox Automotive, which was formed through several acquisitions and mergers. His team primarily focuses on consumer and B2B research to support product development and brand measurement.

     

  • Stephanie David — Vital Findings

    Senior Manager, Research & Design, Vital Findings

    Having begun her career at an ad agency overseeing the ad-tracking program for a large automotive manufacturer and then joining the vendor side to run a brand equity tracker for a popular digital company, Vital Findings has been the place where she’s been able to spread her wings. Since joining Vital Findings, she’s managed online communities and focus groups, moderated ethnographies and IDIs, organized and helped run client workshops, carried out segmentation studies, and conducted multiple PR studies that have gained nationwide coverage.

     

  • Brian Thompson — Vital Findings

    Senior Director, Vital Findings
See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
11:15am to 12:00pm EDT