It’s time to stop being reactive and instead become proactive.
Traditionally, shopper insights teams play a reactive role. But the pressure is on for insights teams to do more with less. Add in that buyers’ expectations are rapidly changing and we can no longer afford to focus on reactive research alone.
The answer? A more proactive approach to research. By applying go-to-market science, insights teams can meet customers’ needs further upstream. Just as importantly, we can transition from a supportive role to become truly influential within our organizations.
Join Matt Gregg as he talks through the evolution of the shopper marketing group as the insights function has shifted at Conagra over the last four years.