It’s been years now since data science first revolutionized how we understand and interact with consumers. But data science and insights still aren’t fully harmonized within most organizations. This session, presented in plain English, explores the possibilities of data science within the context of consumer insights. Let’s go beyond the standard approaches that most companies take today and unlock a totally new era of Insights. Just starting out? Learn a few simple data science principles that you can apply right away. Already a data science and insights master? Level up with thought-provoking frameworks and real world examples.