IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

The Data Muse: Secrets of Nailing Data Science + Primary Research

It’s been years now since data science first revolutionized how we understand and interact with consumers. But data science and insights still aren’t fully harmonized within most organizations. This session, presented in plain English, explores the possibilities of data science within the context of consumer insights. Let’s go beyond the standard approaches that most companies take today and unlock a totally new era of Insights. Just starting out? Learn a few simple data science principles that you can apply right away. Already a data science and insights master? Level up with thought-provoking frameworks and real world examples.

 

Speaker(s)

  • Elizabeth Merrick May – Google

    Global Head of Customer Engagement, Google

    Elizabeth Merrick May has spent the last four years at Google leading insights, analytics, strategy, and marketing teams focused on smart homes and consumer technology. In her current role, Elizabeth leads global teams responsible for product development insights, customer marketing, and brand and strategy measurement for Google Home, Nest, Pixel, Stadia, Chromecast, and Google1 brands.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
9:15am to 10:00am EDT