IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Customer Insights to Drive Sales Solutions

Tying ROI to sales solutions can be difficult, but having a foundational understanding of alignment between product and customer needs can help.

Join Cathy Wray as she shares how insights into MassMutual’s customer base has supported the organization’s market goals and allowed the company to tie ROI to specific sales solutions.

 

Speaker(s)

  • Cathy Wray – MassMutual

    Director, Customer Centricity, MassMutual

    Cathy Wray is the director of customer centricity at MassMutual, a new customer engagement team working to bring the customer voice to the client management process. Her team has designed an insights-based customer engagement tool to help sales teams leverage insights in a new, more custom and consultative way. With more than 25 years of marketing experience, Cathy has addressed consumer needs in innovations and product development and has solved systemic issues for a number of Fortune 100 organizations.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
12:50pm to 1:35pm EDT