IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Customer Centricity: Discovering Emotional Insights With Agile Technique

In a world where time matters and Agile solutions are on the rise, the fear of losing the emotional connection to consumers is high. Is it possible to embrace new techniques but still understand the emotions behind behaviors?

Join Liberty Mutual and the Engine Group as we share how marrying new and traditional techniques can provide a deeper understanding of consumer needs and competitive differentiation to help inform more personalized product solutions. Together we monitored trends and leveraged Agile solutions to capture the emotions behind behaviors. Don’t miss this great example of how you can deploy modernized tools to inform smart marketing, product, and business decisions.

 

Speaker(s)

  • Lauren Skellie – Engine

    Vice President, Client Solutions, Engine

    Lauren Skellie is excited to bring companies closer to their customers and to design for a more human experience. She is a partner to leading insurance brands across strategic initiatives including market expansion, digital transformation, enterprise performance, product and service optimization, and operational improvement (B2B and B2C). Her commitment to working smarter always has her thinking about “the next three things” to be done.

     

  • Erin White – Liberty Mutual

    Director, Marketing Insights & Analytics, Liberty Mutual

    Erin is an accomplished research professional with 20 years of extensive experience in market research and consumer insights within the retail, insurance, and consumer packaged goods industries.  She currently leads the Product Innovation Insights team at Liberty Mutual and provides key insights to the development of new products, services, and marketing messages and strategies. She focuses on designing Agile research projects and is continuously exploring new methodologies that increase the speed to insights for all stakeholders. 

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
12:50pm to 1:35pm EDT