What could assembly lines and insights discovery possibly have in common?
To successfully manage an activity, you must first understand its process. And market research does follow a process. Adding or removing options on a research project is akin to option management and planning on an assembly line.
To improve the efficiency and efficacy of today’s research projects, we need to consider new paradigms. By creatively thinking about how to manage and run projects differently, we can significantly impact efficiency and productivity.
This session will challenge you to view your business through a different lens and consider new ways to improve your processes. Join us as we see how Eli Lilly and Company applied industrial engineering and production management techniques to revolutionize their MR projects.