How well do your messages fit into the positioning of your segment’s core attitudes and beliefs?
Too often, the alignment of brand messaging with the perceptual map of target segments gets lost in translation.
In this presentation, you will learn how to uncover attitudes and beliefs underlying the target segments throughout the messaging process. This use case shares how to quantitatively measure whether the customer is interpreting messages as our clients intend while also identifying the messaging best aligned with the segment’s perceptual map.
Reward triggers are used to produce the greatest behavioral impact on calls to action to deliver a message more relevant and more aligned with the organization’s positioning strategy.
- Learn how to objectively align your target segment's interpretation of messaging with your brand’s positioning
- Understand — are your messages positioned to complement your segment’s perceptual map?
- Understand and align the behavioral impact of the messages on Call to Action outcomes