Can applying behavioral science complement the effectiveness of insights teams?
Insight groups that focus on research output rather than business outcomes struggle to maintain their relevance.
See how one insights team moved from being data gatherers to “Choice Architects” by using behavioral science.
Corporate research departments will be presented with a simple three-step process that can serve as a blueprint for embedding BeSci to transform the insights function and engage stakeholders across the organization.
- Hear foundational guidelines for embedding behavioral science as a framework anchored to your objectives so decision making is quick, effective, and serves the growth strategy of the company
- Learn to create a rollout plan for applying behavioral science as a road map for where your brand is going and how stakeholders can be converted to embrace the change
- Learn to identify and avoid common and equally important pitfalls when embedding behavioral science into your company