IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Choosing BeSci: Leveraging Behavior Science to Transform the Insights Function

Can applying behavioral science complement the effectiveness of insights teams?

Insight groups that focus on research output rather than business outcomes struggle to maintain their relevance.

See how one insights team moved from being data gatherers to “Choice Architects” by using behavioral science.

Corporate research departments will be presented with a simple three-step process that can serve as a blueprint for embedding BeSci to transform the insights function and engage stakeholders across the organization.

Key Takeaways

  • Hear foundational guidelines for embedding behavioral science as a framework anchored to your objectives so decision making is quick, effective, and serves the growth strategy of the company
  • Learn to create a rollout plan for applying behavioral science as a road map for where your brand is going and how stakeholders can be converted to embrace the change
  • Learn to identify and avoid common and equally important pitfalls when embedding behavioral science into your company

 

Speaker(s)

  • Alex Hunt – PRS IN VIVO

    CEO, PRS IN VIVO

    Alex Hunt is the Chief Executive Officer of PRS IN VIVO. Mr. Hunt joined PRS IN VIVO in October 2018 as the Chief Revenue Officer. Previously, he had served as Global President of System1 Research (formerly BrainJuicer) and Executive Director on their Board, having joined that company in 2009. Before that, Hunt served in client management and senior sales roles in both the US and the UK at Kantar Millward Brown.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
11:15am to 12:00pm EDT