IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Bringing Consumer Occasions to Life via Social Data

Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.

And it’s essential to consider the consumer perspective. In today’s complex and dynamic market, it's impossible to capture growth opportunities without it.

How are the consumers themselves perceiving, using, and organizing brands, products, and categories?

Rather than viewing markets through the lens of traditional classifications, social data allows us to uncover multi-dimensional and nuanced consumer viewpoints that currently drive trends and behaviors.

In this presentation, Ipsos and Coca-Cola will discuss how leveraging social data has helped bring sharper focus to the beverage market, including allowing Coca-Cola to better understand and act on key drinking moments for retail activation.

Key Takeaways

  • Learn how social data can help bring key consumer occasions and moments to life
  • Take a deeper dive into innovative new methodologies behind social analytics
  • Understand how the consumer-led approach can yield more authentic and strategic insights

 

Speaker(s)

  • Menaka Gopinath - Ipsos

    President, Ipsos SMX NA Communities and Social Intelligence Analytics, Ipsos

    Menaka is a seasoned digital and social media expert with two decades of experience in online communities, social media, and brand strategy. At Ipsos, she is focused on growing the Social Media Exchange practice with an emphasis on innovative applications and strategic best practices for using communities and social intelligence to affect business growth. Before joining Ipsos, Menaka worked at Passenger Inc. (Fuel Cycle) where she developed the foundational processes and best practices for online community strategy, engagement, and management.

  • Raúl Ponce — The Coca-Cola Company

    Human Insights PAC Lead, The Coca-Cola Company

    With more than 15 years of market research, analytics, innovation, and strategy experience, Raúl has dedicated his career towards understanding what drives human beings, their context, and how to better connect with consumption, preferences, and path to purchase. With the advancement of social media, Raul has continued to pursue the amplification of consumer reality through meta-analysis, data integration, and innovation via actual tools and protocols.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
2:25pm to 3:10pm EDT