Bring the human element back into business decisions.
To achieve deeper customer relationships with brands, products, and companies, we must poke beneath the surface in the experiences we offer. It’s not enough to merely satisfy shallow and immediate needs. But how can we know our customers like we know friends, family, and neighbors?
This presentation will both equip and inspire you to use UX personas alongside other methods to gain deep understanding of your customers. What are their needs and interests? What's their mindset?
Greater customer empathy can be achieved through the development and use of experience personas, which keep designers and product partners focused on the human being.
- How to combine personas and market segments to drive customer engagement
- Apply insights into customers to your business decisions
- Take home an action plan for creating and using personas on a variety of budgets