How can market research methods be applied to customer experience (CX)? Can you create a practical CX program with sound research methods?
Market research/insights and customer experience are related and sometimes overlapping functions within many corporations. It can be difficult to achieve balance with feet in both camps.
Get a better understanding of both areas and get tips on coordinating efforts between them from a researcher who transitioned from MR to CX and brought sound research principles along with her.
Lessons will be illuminated with real world examples from the property and casualty insurance and consumer electronics industries.