IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

AI-Powered Insights Takeaways

Want to talk about an unusual situation? How about a team focused on one very important customer with millions of guest experiences?

That was the challenge facing Coca-Cola’s McDonald’s Division (TMD). Come to get an inside look at S&I Connect, the AI-powered insights platform that helps to answer a variety of “what do we know about . . .?” questions.

S&I Connect taps the power of AI to field more than 100,000 business questions spread over 95,000 projects every year. In this session, you’ll see how Coca-Cola puts AI to work, using cognitive search capabilities to answer questions from validated research and social media.

You’ll also hear learnings from TMD's journey, rolling out the software to their own stakeholders inside the Coca-Cola corporation.

Key Takeaways

  • Better understand how to leverage AI and Human Intelligence
  • Learn smart ways to integrate insights from research and social media
  • Connect enterprise brand insights with commercial insights

 

Speaker(s)

  • Stephanie Eaddy – The Coca-Cola Company

    Global Growth Director, Marketing Communications & Digital Strategy, The Coca-Cola Company

    Stephanie is the Global Growth Director, Marketing Communications & Digital Strategy for Coca-Cola’s McDonald's Division (TMD), with 15 years of experience across multiple marketing disciplines. She is effective at driving business results and innovation through the design and implementation of integrated marketing communications and brand management programs, and is highly skilled at leveraging insights into actionable strategies. Prior to Coca-Cola, Stephanie was a Group Marketing Manager at Verizon.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
1:30pm to 2:15pm EDT