IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Agility Training: Take your Insights from Basset Hound to Border Collie

Agile . . . Agile Insights . . . Agile Learnings . . . Agile Research!

These days, it seems that we are all clamoring for anything and everything Agile. As corporate researchers, we want to show the C-Suite that we are living by the better, cheaper, faster mantra. But do you feel like you’re chasing your tail, trying to prove just how Agile you are?

Stop worring and instead become a leader of the pack. Join Zoetis and M/A/R/C Research for some in-depth agility training.

Learn how the world’s largest animal health company used a combination of techniques, including System 1 & System 2 learnings, along with Agile principles to quickly build, evaluate, and optimize an advertising campaign.

Key Takeaways

  • Just as important as speed of discovery is the quality of insights.
  • Fail fast so you can succeed more quickly! A truly effective Agile process is a different approach to research and requires researchers to think beyond slower, all-encompassing research phases. Rather than answering every information need, we need to instead break the marketing challenges down to smaller morsels of insight that can accelerate and feed the creative process.
  • Agile research fosters collaboration between brand, marketing, agency and insights teams — perhaps the most powerful (and empowering) Agile benefit!

 

Speaker(s)

  • Brad Seipel​ – M/A/R/C Research

    SVP & Group Director, Account Management, M/A/R/C Research

    Brad has been working in marketing research his entire 15-year career and currently serves as SVP & Group Director of Account Management at M/A/R/C® Research. Through his time in this field, Brad has worn many hats, holding the positions of analyst, moderator, account director, and phone room supervisor. Such experience gives Brad a unique understanding of both the researched consumer and the analytic process. He offers clients experience in both quantitative and qualitative research methods spanning various client groups including consumers and business professionals.

  • Tiffany Yadlovski — Zoetis

    Manager, Market Research, Zoetis

    Tiffany’s passion for research is what spurred her career in marketing research and she brings that passion every day to her current role at Zoetis Inc. as a manager of market research. Prior to working in animal health, she worked at consumer packaged goods companies both as a supplier of research and internal manager of research. This experience has allowed Tiffany to have a hand in research from early ideation phases all the way through to in-market tracking. She prides herself in being a trusted partner who delivers insights that matter.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
12:50pm to 1:35pm EDT