IA Converge: The Intersection of Data Science, Market Research & Analytics December 10-11, 2019 in Los Angeles

Transforming Ho-Hum Support Functions into Full-Fledged Business Partners

Growing amounts of data create opportunities for Insights functions to support other business units. See how skills traditionally used by strategy, insights and business analytics groups helped a finance function at a global cosmetics company move from standard reporting to value-added insights generation.

You'll get details on how to create a sustainable and dynamic solution leveraging business analysts, advanced analytics experts, data engineers and data scientists to provide ongoing, game-changing insights. In this case it transformed the client's finance group from a business reporting and support role into an insights CoE.

You will learn:

  • Not to get left behind - internal data is increasingly valuable; discover ways to leverage it to inform business decisions
  • Technical solutions vs. insights: the difference between Data Engineering & Data Science, why you need both, but always guided by business analysts
  • Step-by-step: how to conceive, plan, & build a solution

Speaker(s)

  • Michele Sachar – Grail Insights

    Director, Strategic Research & Insights, Grail Insights

    Michele began her career at Price Waterhouse as a strategy consultant in the field of Entertainment, Media and Communications, where she led projects such as market and capabilities assessments, strategic plans, and process improvement and redesign. She subsequently held positions at NBC in Quality and at Lifetime Television in New Media.

See the full conference schedule
IA Converge: The Intersection of Data Science, Market Research & Analytics
Wednesday, Dec. 11, 2019
11:55am to 12:25pm PST