The California Consumer Privacy Act (CCPA) is a complicated, confusing and comprehensive state privacy law coming into effect on January 1, 2020 that will impact most marketing research and data analytics companies and departments, and cover almost all consumer data, online or otherwise.

CCPA will require extensive disclosure about data collection, use and sharing, and consumer rights to data access, deletion and opt out (from data sharing/sale). It will also further expand penalties for data security breaches, punishable by private lawsuits. The Attorney General will have wide latitude to enforce the law.

The Insights Association provides this CCPA Portal to centralize compliance and related information for our members. Catch up on how CCPA came to be, and the Insights Association's ongoing advocacy campaigns in California to improve the law, at the bottom of this portal.

2019 CCPA-related legislation in California (some bills to make it better, some to make it worse)

• California Legislation to Disclose the Value of Consumer Data – A.B. 950 
• California A.B. 1130 Would Expand Data Requiring Breach Notification 
• California Bill for Personal Information and Publicly Available Definition in CCPA – A.B. 874 
• Bill to Make CCPA a Privacy Class Action Lawsuit Bonanza – S.B. 561 
• California A.B. 25 Would Fix Some Employee Data Problems in CCPA 
• California A.B. 873 Would Fix CCPA Definition of Deidentified Data 
• California A.B. 1416 Would Amend CCPA to Allow Data Sharing with Government Agencies and for Security Purposes 
• California A.B. 1564 Would Exempt Online-Only Companies from CCPA Toll-Free Phone Number Requirements 
• California A.B. 846 Would Clarify That CCPA Allows Loyalty and Rewards Programs 
• California A.B. 1355 Would Make More Technical Corrections to CCPA 
• California A.B. 1395 - Voice Privacy 
• California A.B. 1760 Would Make CCPA an Even Bigger and Worse Privacy Law 
• California S.B. 753 - Online Advertising Analytics Exemption 
• California Bill on Vehicle Data Privacy – A.B. 1146 
• California Bills on Social Media and Minors – A.B. 1138 and A.B. 1665 
• California A.B. 1202 – Public Registration of Marketing Research and Data Analytics Firms as Data Brokers 
• California A.B. 288 – Expanded Right to Delete in CCPA With More Class Action Lawsuits 
• California S.B. 299 Would Prohibit Segmentation of Minors in Online Research 
• Urging a Delay in Implementing the California Consumer Privacy Act (CCPA)

How the CCPA came to be

1. Drastic Privacy Initiative on California State Ballot This Fall: The California Consumer Privacy Act
2. Privacy Faceoff Looms in California With Deadline Near 
3. New Law: The California Consumer Privacy Act 
4. Technical Corrections to the California Consumer Privacy Act 
5. First Updates to the California Consumer Privacy Act 
6. Bankrolling Regulations for the California Consumer Privacy Act 

 

Disclaimer: The information provided by the Insights Association is for informational purposes only and not for the purpose of providing legal advice. Please contact your attorney to obtain advice on specific issues or questions.