In the 1970’s, a mobile device was a van full of monster-size computer equipment. Today, not only is it an iPhone in your pocket, it is the tiny connected devices on each vine in a vineyard that a wine grower uses to keep track of every aspect of his vineyard.
Computer scientist Vint Cerf, vice president at Google and considered one of the fathers of the Internet, spoke at a Federal Trade Commission workshop about the Internet of Things in Washington, DC on November 19.
He referenced the increasing number of networked appliances in our lives, including:
We need to empower consumers through the Internet of Things to create “a sustainable data ecosystem that is centered on the individual.” That was the message from Carolyn Nguyen, director of Microsoft’s Technology Policy Group, who spoke at a Federal Trade Commission workshop about the Internet of Things in Washington, DC on November 19.
The Internet of Things: Connected devices are changing the world for consumers and data users (Part 1 in a series)
More things are connected to the Internet these days than people. When even innocuous daily objects like your living room light bulbs and the tire pressure gage on your Toyota are connected to the data stream, how can consumers understand what is actually going on with their data? What kind of unique challenges does that pose for the legal and ethical conduct of marketing research?
Senator Schumer versus retail shopper tracking: geolocation analytics for marketing and research questioned once again
In response to a growing practice of tracking shoppers' movements around retail establishments, Senator Chuck Schumer (D-NY) recently called for specific federal privacy rules limiting the practice.
Tracking retail shoppers is an emerging field for research and marketing, but Senator Franken is concerned about the privacy implications
Instead of asking hundreds of questions to respondents over a series of surveys to tease out their preferences and interests when visiting an Acme Retail Store, why not just track their real-world behavior once they get there? A growing number of research and analytics companies are doing just that. Unfortunately, the cutting edge in utilizing advanced technology for real world marketing research has attracted displeasure from Congress for its impact on consumer privacy and consumer choice.