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Vint Cerf and the Internet of Things: "Privacy may be an anomaly" (part 3 in a series)

Vint Cerf describes the Internet of Things -- a connected Big Data world with billions of points and zero privacy

In the 1970’s, a mobile device was a van full of monster-size computer equipment. Today, not only is it an iPhone in your pocket, it is the tiny connected devices on each vine in a vineyard that a wine grower uses to keep track of every aspect of his vineyard.

Computer scientist Vint Cerf, vice president at Google and considered one of the fathers of the Internet, spoke at a Federal Trade Commission workshop about the Internet of Things in Washington, DC on November 19.

He referenced the increasing number of networked appliances in our lives, including:

Trust and context in a connected world: what can marketing research tell us? (part 2 in a series)

Internet of Things - Microsoft marketing research study - 7 variablesWe need to empower consumers through the Internet of Things to create “a sustainable data ecosystem that is centered on the individual.” That was the message from Carolyn Nguyen, director of Microsoft’s Technology Policy Group, who spoke at a Federal Trade Commission workshop about the Internet of Things in Washington, DC on November 19.Internet of Things - Microsoft marketing research study - example slide 1

The Internet of Things: Connected devices are changing the world for consumers and data users (Part 1 in a series)

The Internet of Things - a Federal Trade Commission (FTC) workshop on the privacy and security risks in an interconnected Big Data world More things are connected to the Internet these days than people. When even innocuous daily objects like your living room light bulbs and the tire pressure gage on your Toyota are connected to the data stream, how can consumers understand what is actually going on with their data? What kind of unique challenges does that pose for the legal and ethical conduct of marketing research?

NTIA Privacy Process Goes Out with a Whimper: The NTIA multistakeholder process for mobile apps privacy concludes in confusing fashion

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New TCPA Rules for Autodialer Calls and Robocalls Take Effect Soon

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Senator Schumer versus retail shopper tracking: geolocation analytics for marketing and research questioned once again

Little did the lady in the red dress realize, but researchers and marketers may be tracking her movements around retail stores

In response to a growing practice of tracking shoppers' movements around retail establishments, Senator Chuck Schumer (D-NY) recently called for specific federal privacy rules limiting the practice.

Mobile Phones - Frequently Asked Questions About Calling Cellular Phones

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Multistakeholders drop usability testing entirely from the mobile apps privacy process: companies asked to adopt NTIA transparency code and test on the fly

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Mobile apps privacy process could wrap up soon, but will the final NTIA voluntary code of conduct be good for marketing research? Will the FTC respect companies that adopt it?

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Tracking retail shoppers is an emerging field for research and marketing, but Senator Franken is concerned about the privacy implications

Instead of asking hundreds of questions to respondents over a series of surveys to tease out their preferences and interests when visiting an Acme Retail Store, why not just track their real-world behavior once they get there? A growing number of research and analytics companies are doing just that. Unfortunately, the cutting edge in utilizing advanced technology for real world marketing research has attracted displeasure from Congress for its impact on consumer privacy and consumer choice.