Benefits
The key principles of MRA membership are to connect you with clients and colleagues, help you stay current in the profession, create opportunities for career advancement, and to provide you with exclusive member benefits.
MRA Fosters Relationships
- Meet new clients and colleagues, and exchange best practices locally through MRA Chapters.
- Connect with your peers and industry experts through one of MRA’s communities.
MRA Facilitates Advancement
- Alert! magazine and MRA Update deliver the latest trends and developments in the profession.
- Gain new ideas, solutions and opportunities to engage and learn with colleagues through
in-person conferences including CEO Summit, Annual Conference and Corporate Researchers Conference. - Stay on the cutting edge of marketing research with free monthly webinars included as an integral MRA Member benefit.
- Blue Book Marketing Research Services Directory is the top destination for anyone wanting to buy research, source projects and partner on new initiatives. It is the most comprehensive source guide attracting thousands of qualified buyers. A powerful new Web site was recently launched!
MRA Inspires Leadership
- Distinguish yourself as a business professional and validate your knowledge of marketing research with the profession’s only certification – Professional Researcher Certification (PRC).
- The Government Affairs team monitors pertinent legislative and regulatory activity to ensure the interests of the research community are protected, and members are up-to-date on relevant legislative, statutory and regulatory issues.
- Obtain guidance on marketing research best practices with professional resources. Newly published guidance includes the MRA/IMRO Guide to the Top 16 Social Media Research Questions.
New for 2012!
- New and self-guided online training opportunities making learning and education flexible, convenient and productive.
- Expansion of PRC to a satisfying, self-administering online experience that’ll be easy to use and update.
- Newly expanded legal assistance, available online or by phone or e-mail.