Membership

Benefits

MRA – The Place For Professional Researchers

Since 1957, the Marketing Research Association has been the leading and largest association of the opinion and marketing research profession.

What Is MRA?

MRA is all about its members – uniting to advance their careers and their profession with passion, enthusiasm, altruism and fun. MRA’s Articles of Incorporation display the character and corporate purpose of the association through seven goals:

To foster knowledge and appreciation of the aims and methods of marketing researchers, opinion surveyors and related businesses employed to gather intelligence, insights and strategies,
To define, promote and enforce industry standards for intelligence and insight practitioners and related businesses to ensure professional quality and success,
To advance and maintain an enlightened understanding on the part of governmental officials to secure proper legislative and regulatory advantage,
To engender a beneficial sense of community among members,
To provide educational opportunities in all aspects of intelligence and insight practices and to cooperate with educators on training for related careers,
To investigate and disseminate information regarding industry challenges and opportunities, as well as emerging practices and technologies,
To attain wider recognition of the importance of marketing research, opinion surveying and related businesses to the success of our economy, nation and quality of life.

Member Benefits

You can directly benefit from MRA membership in many ways:

Networking To Expand Your Horizon

Industry leading networking both in-person and online allows you to discover and leverage best practices, market insights, trends and technologies, among an extraordinary and welcoming community of research and business experts
Locally meet new clients, colleagues and exchange market intelligence through MRA Chapters and regional events
Connect globally with your peers through the diverse online communities and expanding MRA Conferences
MRA membership offers a wealth of opportunities to engage with industry peers, make key business contacts, and enhance your visibility and reputation

Education To Give You an Advantage

MRA Events are the most cost-effective and efficient venues for professional education so that attendees can gain new ideas, solutions and opportunities as well as learn with and from colleagues. MRA events offer you and your co-workers the opportunity to learn the latest in research trends and technology as well as stay ahead of the latest legislative and regulatory challenges. These include:

Corporate Researchers Conference
MRA’s Annual Conference & Expo
CEO Summit

Cutting-edge education also is provided through free-for-members webinars, Chapter events, online forums, new for 2012 seminars, articles, white papers and peer-to-peer collaboration via the MRA Community

News & Information To Keep You On The Cutting Edge

Monthly, newly expanded and enhanced Alert! magazine covering research trends, technologies, management, legal, technical and business issues
Latest news and information via bi-weekly MRA Update newsletters on industry issues, happenings, regulations and legislation
Direct support for problem solving of management, legal and technical MR issues via peer-to-peer collaboration and expertise sharing, either online in MRA forums, by phone or face-to-face
MRA's staff and standing committees offer valuable expertise on both the research profession, and federal governing and regulatory bodies.
New, expanded and easier-to-use website including live news feeds, a reference library of years of articles and webinars as well as new online forums

Career Enhancement To Help You Succeed

Career enhancing opportunities via leadership and participation in MRA Boards, Committees, Chapters and Awards
Take advantage of MRA’s Career Guide online
Job leads and other resources through Job Target on MRA’s website where you can:

Post an Anonymous Resume – Post your resume online today! Whether you're actively or passively seeking work, your online resume is your ticket to great job offers!
View Jobs – Access the newest jobs available and create Job Alerts so you never miss a matching job opportunity! New jobs that match your search criteria will be emailed directly to you.
Create Job Seeker Account – Your personal job seeker account will allow you to find jobs, manage your resumes, and set up job alerts. Get started today!

Advocacy To Protect You and the Profession

MRA works closely with the U.S. Congress, federal agencies, state legislatures and regulatory authorities to educate lawmakers and regulatory agents about research, survey and privacy issues to lower business costs for research
Full-time lobbying staff representing you daily at the Federal and State levels to advocate for favorable legislation, regulations and judicial outcomes
Veteran, full-time legal counsel provides advice on industry issues
Enhanced credibility for members via support for MRA’s Code of Professional Standards as MRA raises and enforces professional & ethical standards
MRA advocates for a stronger marketing research profession by providing information, education and networking opportunities which will strengthen the industry and ensure the prosperity of the membership

Certification & Standards To Raise The Bar

Professional certification (PRC) provides market advantage, confidence and strength for you. Demonstrate to your peers, your employees and your organization that you have mastered the core PRC principles and that you are dedicated to staying current in your profession
Membership identifies you as a member upholding MRA’s Code of Professional Standards

Access To Trusted Partners To Accelerate Your Success

Increased market exposure and access through research provider listings in MRA resources such as Blue Book Marketing Research Services Directory – the top destination for anyone wanting to buy research, source projects and partner on new initiatives. It is the most comprehensive and accurate source guide attracting thousands of qualified buyers.
MRA membership directories online also provide market presence