No one is investing on behalf of its members, or pushing the boundaries to contribute directly to your success, like the Marketing Research Association. You should be proud of how this unique reinvestment of all MRA profits back into our profession enriches your career, and those of researchers like you.
In the year ahead, we’ll be conducting member research to learn how to make you even more…
Skilled – We are focused on helping you gain competitive advantage by providing important industry news and information and explaining legal, regulatory and legislative issues – through continuing education on our new website, in Alert! magazine, in MRA Update and through our webinar series and conferences.
Connected – Discounts help you save on education and networking events, or connect online, where members find a support system in our close-knit community of marketing research professionals.
Secure – Did you know we also have a full time lobbyist representing the industry before government officials? We also are passionate in our advocacy to the media and MR-purchasing executives.
Respected – MRA’s Code of Marketing Research Standards provides protection from bad actors and improves the perception of MR with the public, respondents and the broader business community.
All of MRA’s income is reinvested to support you personally and professionally. As an MRA member, you gain immediate access to benefits and support the health of the MR industry – and your job security – in the long term.
Membership Categories & Dues
Corporate Researcher, $350
Individuals who are employed at an organization whose clients are internal. Corporate Researchers are not involved in the sale of their research, analysis or services, and their work is not for sale or compensated use outside of their organization.
Research/Service Provider, $350
Individuals engaged in the practice or application or support of marketing, survey or opinion research, including those providing advice, products and services to the profession. Research Providers are involved in the sale of their research, analysis, products or services outside of their organization.
Employees of any non-profit or not-for-profit organization.
Full-time Federal, State, City, County or Municipal government employee.
Full-time instructors, professors or educators at an accredited college or university who are currently engaged in the teaching of marketing research.
Full-time students at an accredited college or university who are interested in marketing research.
An individual that has become involuntarily or voluntarily unemployed and may be seeking reemployment.
No longer active in the industry.