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States Covered

Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee

Mission Statement

The Atlanta/Southeast Chapter of the Marketing Research Association promotes professionalism and ethics within the marketing research industry, serves to heighten public awareness of the purpose and intergrity of marketing research and protects our industry's interest in the marketing research environment.

Board of Directors

Matt Case


Director at Large (Membership)
Emily Pattat
ALSAC/St. Jude Children's Research Hospital

President-Elect & Treasurer
Dydra Virgil
V&L Research and Consulting

Director at Large (Programming)
Kate Krohn
Fieldwork Atlanta

Immediate Past President
Melisa Gipson
Jackson Associates Research, Inc.

Director at Large (Professional Development )
Michael Hoban
Newell Rubbermaid

Marcelle Davis
New Orleans Ernest N. Morial Convention Center

Director at Large (Communications)
Lynne Kilgore
Harris Teeter

Director at Large (Communications)
Magdalena Vaughan