Ginger De Stefano, Fardowsa Hashi, Priyanka Naithani, and Jessica Sage were announced as the winners of this year’s Betsy Jane Peterson Award at the Insights Association’s Corporate Researchers Conference (CRC) in Dallas on October 20.
Each will have covered in full the enrollment fee for The Principles of Market Research course presented by MRII and the University of Georgia.
The Principles of Marketing Research, completed online through self-paced study and covering the 13 topics of the Market Research Core Body of Knowledge (MRCBOK™), helps practitioners understand the full process of research from beginning to end. Graduates can receive an automatic examination exemption to the Insights Association’s IPC (Insights Professional Certification) program.
Ginger De Stefano recently joined Paradigm Sample as Executive Director of Operations. Previously she worked at GfK and RTi Research. At RTi, Ginger progressed from Field Director to Research Director and was extremely active in the Insights Association’s Greater New York Chapter, serving several Board positions, including President (2011-2012).
Fardowsa Hashi is Telephone Research Operations Manager at Escalent. She has become expert in the field of Computer-Assisted Telephone Research and has gained hands-on experience conducting research across a variety of industries in the U.S. and internationally. Previously she served as a Research Interviewer at Market Strategies International.
A recent graduate of Clark University, Priyanka Naithani serves as Media, Communications, & Brand Strategy Manager at The Virsa Foundation. She leads creative media projects aimed at furthering “Brand Narrative” efforts and “Thought Leadership” strategy from concept creation to communications strategy and execution. Previously Priyanka worked at The Hunger Project in New York City, Harvard Medical School, and the U.S. Department of Agriculture.
Jessica Sage is Marketing and Events Director at WIRe (Women in Research), where she oversees programming, marketing and analytics, volunteer coordination, major gifts, and public relations. As the owner of Sage Consulting, Jessica provides analysis and analytics projections for local businesses and B2B, and devises creative content, social media and email marketing campaigns.
The Betsy Jane Peterson MRA Award was created in 2003 by the Marketing Research Association, which merged with CASRO in 2017 to form the Insights Association. Betsy was among the founders of MRII (formerly known as the Marketing Research Association Institute (MRAI) in 1995. During this time, she also held the position of Executive Director of the MRA.
Graduates of The Principles of Market Research are recognized by industry associations, employers, peer groups and other professionals as having mastered the core body of knowledge that forms the basis of market research. Successful completion of the Principles course earns a Certificate of Program Completion, presented by the Insights Association, along with a Digital Badge, and University of Georgia Continuing Education Units.