Rep. Yvonne Davis (D-111) introduced H.B. 1443, which would require that anyone “engaged in business in this state, other than a financial institution, may not share or sell or otherwise transfer the personal identifying information of a consumer without the consumer's consent.” Further, consent “may not be based solely on the consumer's failure to respond to an opt-out notice or other notification sent by the person seeking consent that requires a positive response on the part of the consumer to deny consent.”

Defining PII
“Personal identifying information” means “information that alone or in conjunction with other information identifies an individual, including an individual's: (A) name, social security number, date of birth, or government-issued identification number; (B) mother's maiden name; (C) unique biometric data, including the individual's fingerprint, voiceprint, and retina or iris image; (D) unique electronic identification number, address, or routing code; and (E) telecommunication access device.”

MRA Action
Since H.B. 1443 would severely restrict information sharing and transfer for research purposes, MRA weighed in with Rep. Davis and the members of the House Business & Industry Committee before a March 21 hearing on the bill.

MRA seeks to either amend or defeat this legislation.