Longtime WPP CEO Sir Martin Sorrell will be a featured speaker at the Insights Association’s CEO Summit, January 20-22 in Miami.  

Sir Martin is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially driven clients. He joins a slate of executives on the program from such companies as Mars Wrigley, Humana, Dynata, 23andMe, ViiV Healthcare, Seek Company, Burke, and Gongos.

“The Insights Association CEO Summit is all about leadership and who better to address that than industry legend Sir Martin Sorrell,” commented Merrill Dubrow, president and CEO of M/A/R/C Research and co-chair of the event. Added IA CEO Melanie Courtright, “We are honored and excited to have Sir Martin participate. Learning his perspectives on the marketplace will be a tremendous value to our attendees.”

The CEO Summit is designed for C-level executives of small to mid-sized marketing research, insights and data analytics companies. An exclusive benefit for IA members, it provides an environment where leaders can share their experience and concerns in a setting of openness and trust. The conference is sold out, but those interested in attending can join a waiting list and/or reserve their spot for the 2021 event.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalization of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi for nine years and previously worked for James Gulliver, Mark McCormack and Glendinning Associates.  

S4 Capital PLC merged with MediaMonks, its content practice in July 2018 and MightyHive, its programmatic practice, in December 2018. It added seven further content programmatic and data companies to both practices in 2019. Listed on the London Stock Exchange, S4 Capital PLC employs close to 2,000 people in 26 countries and has a market capitalization of over $1 billion.

Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation, managed by his wife, Lady Cristiana Falcone-Sorrell.