To Sen. John Thune, “the question is no longer whether we need a federal law to protect consumers’ privacy,” but “what shape that law should take.”

In a May 3, 2019 op-ed, the Senate Commerce Committee member said he favored “passing bipartisan legislation that sets a single national data privacy standard so companies and consumers don’t have to navigate 50 different sets of rules, a scenario that would be costly and overly burdensome.”

While “Americans deserve to have confidence that their information is being used appropriately and with their knowledge or consent,” he wrote, consumers “are sharing more information than ever before.” That puts the impetus on Congress to balance “protecting consumer privacy… without passing onerous requirements that hinder innovation.”

He expressed optimism the Congress could succeed in this endeavor.