Savanta, the global intelligence business, has announced the acquisition of MSI International, a market research agency with over 30 years of experience in driving customized research solutions.
Following the acquisition, the Savanta Americas team will be home to over 100 employees and will bring the global business to 400 staff members. MSI will enhance Savanta’s experience within healthcare, pharmaceutical, investment, insurance, IT/security and retirement. Their clients include a variety of Fortune 500 companies across the globe.
The management team will remain with the business and there will be no immediate changes to the day-to-day running of the company with Paul Strasser reporting directly into Vin DeRobertis, CEO Americas.
“We welcome the MSI team to Savanta with open arms,” comments Vin. “We are excited to expand the footprint on the ground here to compliment the global business Savanta has built. We’re joining together with a team of specialist consultants whose focus and values fully align with ours, in helping our clients make better decisions.”
Underpinned by the proposition to ‘Make Better Decisions’, Savanta was formed to re-engineer research to fuel faster, easier and more effective decision making for marketing and insight professionals.
Paul Strasser, MSI’s President comments, “Today marks the beginning of an exciting new chapter for MSI. By joining forces with Savanta, we can strengthen our key values of Trust, Excellence and Teamwork. Not only is this exciting for our employees, but our clients too. Working as part of Savanta allows us to bring a wider range of insight solutions to our clients because we believe that better research results in better decisions.”
Savanta MSI will be the new name for MSI, following the acquisition.