RTi Research, an Insights Association member, has released a new eBook, Beyond Data, Beyond Information: Powerful Storytelling for Insights Professionals, that is available as a free download from the firm’s website.

According to David Rothstein, CEO of RTi Research, “It’s almost impossible to have a conversation with an insights professional without storytelling being discussed. But crafting and telling a story that leaves a lasting impression and impacts business decisions is not easy to do and many researchers struggle with it. We’ve created this eBook to help provide some guidance and direction.”

In Beyond Data, Beyond Information: Powerful Storytelling for Insights Professionals, RTi explores how businesses can leverage storytelling for deeper insights. Readers will learn how to define storytelling in business, how to identify the core elements each story must have, and how to convey their insights through storytelling to create a stronger, longer-lasting impact across the business.

Beyond Data, Beyond Information: Powerful Storytelling for Insights Professionals can be downloaded for free when you Click Here.