Data, research and marketing services provider Data Decisions Group has acquired Reach Analytics, a Silicon Valley startup focused on predictive marketing technology.

According to Data Decisions Group, the combined companies can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X.

"The consumer marketplace is fragmented with a strong need for on-demand personalization," said Mike Hail, CEO at Data Decisions Group. "Marketers must have fast and accurate predictive decisions to drive relevant communication." He previously co-founded KBM Group, and served as the CEO of Yankelovich. Hail launched Data Decisions Group in 2016 in collaboration with long-time business partner Steve Lerner.

Data Decisions Group, working mostly for the life, P&C and health insurance industries, now boasts of being able to:

  • Access primary market research, data aggregation, data science and platform integrations
  • Combine primary market research with database marketing for highly personalized and targeted communications
  • Develop a deeper understanding of their customers and accurately reach their best prospects - in minutes with look-alike and response models
  • Take campaigns from targeting and strategy all the way through execution