President Donald Trump tweeted about the decennial census on April 1, declaring that it would be "meaningless" and a "waste" if it does not include a question on citizenship. This happened the same day as the Census Bureau celebrated "Census Day," one year out from the 2020 Census, and that the Insights Association and many others filed amicus briefs at the Supreme Court in a case opposed to the inclusion of a citizenship question.

Of course, the decennial census is critical for many purposes, including the primary Constitutional purpose of drawing Congressional districts and determining Electoral College counts, allocating more than $800 billion in federal funding across the country, and providing the baseline for statistically representative research studies. Further, as the Insights Association responded to the HuffPost:

“Large companies, folks in the real estate business, in retail, they are using the intricacies of the population data to make decisions about where they’re going to site a business, if they’re going to open one at all, exactly where should it be to get the best bang for the buck for what they’re trying to do,” said Howard Fienberg, vice president for advocacy at the Insights Association, which represents the interests of the marketing research and data analytics industry. “It’s bread and butter for decision-making for the whole of the private sector in so many ways.”