OpinionRoute LLC, a leader in Insights Process Management, has announced that Medscape market research, a leader in health information services and the largest source for online market research sample amongst healthcare professionals, will implement OpinionRoute’s CleanID software to increase confidence levels in data quality in the market research healthcare space.

Medscape market research evaluated CleanID across several projects and months. The test proved the CleanID efficacy on preventing repeat respondents and optimizing validated survey entries.

“After a rigorous test period with CleanID, we are excited to fully adopt this technology for all of our surveys,” said Heather Sigman, Senior Director of Operations. “It was imperative to us that we found a solution that could proactively confirm unique quality respondents prior to survey entry. By embracing CleanID, we have more control in our projects and full transparency into the data so we can quantify how our respondent quality is performing.”

Terence McCarron, founder and CEO of OpinionRoute, expressed the following regarding the partnership, “Medscape market research has always been at the forefront of digital publishing and market research in the healthcare sector. We could not be more excited to have a trusted brand like theirs utilizing our CleanID technology as the industry’s most customizable and transparent solution to assure data quality confidence.”